DC Comics to stop distributing comics via Diamond Distributors in an unprecedented shift.
In an email sent out to comic book retailers Friday, June 5th, DC Comics announced that future orders for their publications will go through 3 companies- Lunar Distribution & UCS Comic Distributors will handle their episodic issues. Pengiun Random House will distribute graphic novels and alike.
The email from DC Comics stated-
“We recognize that to many of you, this may seem like a momentous decision. However, we can assure you that this change in DC's distribution plans has not been made lightly and follows a long period of thought and consideration. The change of direction is in line with DC's overall strategic vision intended to improve the health of, and strengthen, the Direct Market as well as grow the number of fans who read comics worldwide.”
The transition will take place with all changes in ordering coming by the middle of this month.
This shocking update brings an end to a 25yr relationship between the two companies, and it appears that DC's decision was heavily influenced by Diamond's handling of COVID-19 wherein they not only shut down comic production which nearly strangled most LCS' regular revenue, however it would seem that it was the decision to withhold payments due to them "No longer receiving consistent payments from our customers".
Since the 90's after the "great comic crash", Diamond has basically held a monopoly on comic book distribution. If Diamond were to collapse completely, the ripple felt across the comic shop world would be devastating...so maybe this is a much needed exercise in evolutionary tactics?
As an avid comic reader since the 90's myself, this is one of those moves that could mean a major grassroots movement to bring the power of comics back to the companies that make them, the stores that sell them, and the people that buy them. We reached out to both Geppi and DC for comments, and a representative from DC Comics added to our above information with "DC continues to be committed to providing the Direct Market with best in class service and the fans with the world’s greatest comic books.".
We have yet to receive a response from Geppi Entertainment.
This story is developing.